WSJ: Apple Considering Price Increases for iPhone 17 Lineup

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The story "WSJ: Apple Considering Price Increases for iPhone 17 Lineup" was covered 1 days ago by MacRumors, a news publisher based in United States.

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WSJ: Apple Considering Price Increases for iPhone 17 Lineup - MacRumors

Quick Summary:

The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S.tariffs on goods from China.The U.S.and China recently agreed to suspend most tariffs imposed during their trade dispute, but a 20% tariff implemented by President Trump on Chinese goods remains in place and covers smartphones.

Apple is considering raising prices for its upcoming iPhone 17 models set to release this fall, according to people familiar with the matter cited by The Wall Street Journal.

From the report: The people familiar with the supply chain said Apple would have trouble making up for China tariff costs solely by seeking further savings from its suppliers, meaning a hit to its profit margin was likely unless it could raise prices.